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Daffy-down-dilly Confectioners


Daffy-down-dilly is a family run business. We opened in April 2014 with a strong, fresh and dynamic image, strong branding and a clear vision for the future.

The name derives from the nursery rhyme – Daffy-down-dilly has come to town in a yellow petticoat and a green gown. We were inspired to use the name following the tremendously valuable work being undertaken by the Keith Owen Trust and so many local organisations and individuals making Sidmouth the town of a million daffodils.

Daffy-down-dilly is the perfect Sidmouth shop to choose treats for yourself or gifts for friends and family with a sweet tooth! We offer an unbeatable range of retro, traditional, American and sugar free sweets and chocolates to suit all tastes, and we pride ourselves on producing fabulous sweet cakes for just about any occasion, as well as selling a wide range of attractive party sweet bags, sweet jars and super hampers full of goodies to suit any budget.

Most importantly, our ethos is based on good old fashioned customer service values so that visiting our shop is hopefully a really pleasant experience and customers want to return.

We are also thrilled to report that our fabulous ecommerce site providing the opportunity to buy sweets online anytime at is proving very popular.


About Natalie Brittain – Co-Founder & Director of Daffy-down-dilly

My name is Natalie Brittain and I am a co-founder and Director of Daffy-down-dilly Confectioners. I come from a teaching background and am loving the challenges and fast-paced world of a successful retail environment. I can be contacted at or via Daffy-down-dilly’s contact number 01395 519630.




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