During last Wednesday’s (21st October 2015) #DevonHour on Twitter we asked Devon based Twitter users;
“Which device do you use on Twitter?”
First let me explain ‘Why do I feel this is an important question to ask?’
When you research anything to do with social media a majority of statistics are from America. This is all well and good, but really we need to know more information about potential customers around us. For me I am much more interested in local Businesses in and around Devon, so knowing what devices local businesses are using helps me plan my marketing efforts, for instance if I am going to run a social media campaign it is important for me to know how end users will see my content so I can then plan how to target my content.
So back to the results.
My main question is ‘What Device do you use for Twitter?’
The responses were as follows;
The Results were interesting, 42% were Smart Phone users, 24% were Tablet Users whilst 22% were Computer users and 12% were Laptop users.
If we look at this in terms of mobile vs computers we can see 66% used Twitter on their mobile devices whilst 34% were using twitter on Computer based devices.
This proves that mobile technology is proving to have a big impact upon our social engagement, which in return will have a huge impact upon mobile web browsing.
If we dig a little deeper into the stat’s we can start to look at which mobile platform Devon users are opting for.
58.82% of smartphone users stated they used iPhone, whilst 11.76% stated they used Android. Although this could strongly suggest the majority of Devon mobile Twitter users are using iPhone’s for their social media engagement 29.41% of smartphone users did not state which device they were using. That said combining the unspecified and Android results together (41.17%) the total is still 17.65% below those who specified using iPhone, so I can be confident that the iPhone is a strong contender within my target market.
Tablet Platform Results.
If we look at the Twitter engagement from Tablet users there is unfortunately a split divide between those stating they are using an iPad to those not specifying which they tablet they where using. 40% stated using the iPad for their Twitter engagement whilst another 40% did not indicate which tablet device they were using. This kind of makes the results hard to quantify, especially with both Android and Microsoft Surface users both reaching a total of 10%. These results really make me intrigued which devices are being used by the 40% who didn’t specify.
I hope this article helps you think about how your target market are using Twitter. My initial question during #DevonHour was not intended to make this article or to gather responses. It was done out of curiosity, but with so many people responding I felt it was well worth diving into the results. I will continue to investigate local interaction on Twitter, but will think more about what precise questions to ask to see if I can cut down on ‘unspecified’ results :)