In July 2023, Elon Musk, the new owner of Twitter, announced that the company would be rebranding to simply “X”. The iconic blue bird logo would be replaced with a white “X” on a black background.
Musk has said that the new branding is intended to reflect the company’s new mission of becoming a “digital town square” where people can “talk freely and openly about what matters to them”. He has also said that the new logo is more modern and minimalist, and that it will help to make Twitter more appealing to a wider audience.
The new branding has been met with mixed reactions. Some people have praised it for being bold and innovative, while others have criticized it for being too simple and uninspiring.
What Do the Experts Say?
A number of branding experts have weighed in on the new Twitter branding. Some experts have praised the new logo for being modern and minimalist, while others have criticized it for being too simple and uninspiring.
- Rob Reilly, CEO of the branding agency R/GA, said that the new logo is “a bold and modern take on Twitter’s iconic bird”. He added that the new logo “reflects the company’s new mission of becoming a digital town square where people can talk freely and openly about what matters to them”.
- Abby Wolfe, a branding expert at the firm Wolff Olins, said that the new logo is “a missed opportunity”. She said that the new logo is “too simple and uninspiring” and that it “doesn’t reflect the company’s mission of becoming a digital town square”.
What Do Users Think?
Twitter users have also been divided in their reaction to the new branding. Some users have praised the new logo, while others have criticized it.
- One Twitter user said that the new logo is “a bold and modern update that reflects the company’s new direction”.
- Another Twitter user said that the new logo is “too simple and uninspiring” and that it “doesn’t reflect the company’s mission of becoming a digital town square”.
What’s Next for Twitter?
It remains to be seen whether the new branding will help achieve Musk’s Twitter goals. However, it is clear that the company is undergoing a significant transformation under his leadership.
Musk has said that he wants to make Twitter a more open and free platform for speech. He has also said that he wants to make Twitter more profitable.
It will be interesting to see how the new branding affects Twitter’s growth and success in the years to come.
References
- Reilly, R. (2023, July 24). Twitter rebrands to X. The New York Times. Retrieved from https://www.nytimes.com/2023/07/24/technology/twitter-x-elon-musk.html
- Wolfe, A. (2023, July 24). Twitter’s new logo is a missed opportunity. The Verge. Retrieved from https://inews.co.uk/news/twitter-x-rebrand-former-staff-react-elon-musk-new-logo-2500461
