Google My Business is a free tool provided by Google that allows businesses to manage their online presence across Google, including search and maps. It’s an essential tool for local companies because it helps them attract new customers and stand out in search results.
To get started with Google My Business, you’ll need to create a business profile and verify your business. This process involves verifying your business name, address, and phone number. Once your business is verified, you’ll be able to add additional information to your profile such as business hours, products or services offered, and photos.
One of the key benefits of using Google My Business is that it allows you to manage how your business appears in Google search results and on Google Maps. This includes controlling the information that is displayed to customers and the ability to respond to reviews.
Another important feature of Google My Business is the ability to track and analyze your performance. The platform provides insights on how customers interact with your business online, including how they found you and what actions they took on your profile.
Overall, Google My Business is a valuable tool for businesses of all sizes. It helps to increase visibility and attract new customers, while also providing valuable insights and data on your online performance. If you haven’t already done so, it’s worth setting up a business profile and taking advantage of all that Google My Business has to offer.
5 Tips How to Optimise Your Google My Business
- Verify your business: It’s important to verify your business on Google My Business to ensure that your information is accurate and to gain access to all of the platform’s features and tools.
- Complete your business profile: Make sure to fill out all of the information on your business profile, including your business hours, products or services offered, and contact information. This will help customers find the information they need and give them a better understanding of what your business has to offer.
- Add photos: Adding photos to your business profile can help to give customers a better idea of what your business looks like and what they can expect when they visit. You can add photos of your storefront, products, and team members.
- Respond to reviews: Google My Business allows customers to leave reviews of your business, and it’s important to respond to these reviews in a timely manner. This not only helps to show that you value customer feedback, but it also gives you an opportunity to address any concerns or issues that may have been raised.
- Monitor and track your performance: Google My Business provides valuable insights on how your business is performing online, including how customers are finding you and what actions they are taking on your profile. By monitoring and tracking this data, you can identify areas for improvement and make changes to your business profile to better attract and retain customers.
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